How the personalized spirits of Angelica Varum became cult – everyone is still looking for their analogue (1)

How the personalized spirits of Angelica Varum became cult – everyone is still looking for their analogue

The delicate fragrance, created in the late nineties by the singer Anzhelika Varum, is still remembered by many with nostalgia. 

To this day, perfume maniacs are looking for similar compositions from Western brands and note with regret that all this is not quite right. So what was the secret of the nominal perfumes of the Russian pop star?

Now you won’t surprise anyone with the nominal aroma of a star – celebrities produce them in huge quantities, and often they differ little from each other. In the late nineties, everything turned out quite differently: then perfume from a famous person, especially from Russia, was a real rarity.

One of these diamonds in the world of perfumery was the fragrance of Angelica Varum. He came out in 1997 and immediately captivated the Russians: it seemed that then his train could be felt from every second on the street. 

the bottle design and brand promotion. Perfumes were produced at the Russian concern “Kalina”. A little later, several more fragrances were released there under the name of the star, but they did not succeed in repeating the success of the cult composition in a pink bottle.

Why did everyone like the star’s first personalized fragrance so much? It was a delicate bouquet, collected from notes of lily of the valley, black currant, white lily, lilac, and green rose. At the same time, due to woody notes and amber in the base, he left the trail simply unforgettable.

Unfortunately for many Russians, Angelica Varum’s perfume did not last long: it was no longer produced after Kalina was taken over by the British company Unilever. For many women, the sudden disappearance of perfume from store shelves has become a real tragedy. Have you tried the personalized spirits of Angelica Varum?

By the way, many still continue to look for analogues of the unique Varum flavor from Western brands. Pleasures by Estée Lauder are most similar to Angelica’s perfume in terms of composition. However, perfume fans are sure that the “copy” still lacks notes of blackcurrant, which are immediately caught in Varum’s fragrance.

Perhaps, due to the wholesale withdrawal of Western brands from the Russian market and the outbreak of people’s interest in Russian perfume houses, Angelica will think about resuming the production of her cult fragrance? One thing is for sure: there will definitely be a demand for it!

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