What are the advantages of having a blog in our online store? What factors influence publishing valuable content for the audience? We tell you…
Today there are still entrepreneurs who are not aware of the potential of a blog as a tool to attract more traffic, create engagement with the audience, and offer valuable content to users, among others. But it is not enough to open a blog and even less to publish content that does not connect with the client or that always talks about oneself. You have to know how to use a blog well and in today’s article, we tell you how you can boost your online store with blogging and achieve the objectives proposed in the marketing strategy.
Benefits of an Ecommerce Blog
What can you do to differentiate yourself from your competition? And better yet, what can you do to connect and retain your customers? One of the actions that we can carry out and that is very profitable, is to create a blog to improve the experience of your customers when they arrive at your online store. It is a way to complement your e-commerce that also improves the conversion rate. The blog serves to advise and help customers about your product or services and, above all, to pave the way for them to carry out their purchase in the simplest and clearest way possible. Moreover, having a blog brings your brand closer to the user, and humanizes it so to speak. If you are able to put yourself in the client’s shoes, you will better understand their needs.
Tips when creating a blog
- Plan and organize everything. If you are an organized person who plans everything in detail, it will be much easier for you to locate all the content that you are going to publish on the blog, dates, URLs, topics, etc. especially when it comes to not repeating content and being original.
- Content marketing to attract traffic. Of course. If you create a blog to promote your online business, you have to develop a content strategy and also have a specific calendar for it because, as in the previous point, you will have the entire plan documented and you will see how you will position your content, establishing a good brand image and building an audience interested in your publications that in the future may become customers. If you do not have time to create your own content, you can always turn to professional copywriters or content managers who can carry out your strategy and content creation for the blog.
- Your blog should be an extension of your online store. It will be much more comfortable for you to be part of your online store as one more category and also, it will be much easier for the customer to read you. You will give more confidence and security and there will be a unification of the brand.
- The blog of your online store is your best showcase. The blog is the best place to talk in a relaxed way about your products and services, but beware, without boring the staff and without being narcissistic. The user is not stupid and advertising is an object of reluctance in most cases. The user does not like to be blatantly sold products and services, so you have to make them see the qualities that your products have and the benefits that they can bring them in a way that connects with them, not with simple data, rates, and technical specifications.
The famous conversion funnel
Having a blog positively affects all three stages of the conversion funnel: discovery, consideration, and purchase. People discover your products through your blog differently. It is no longer about reading a product file but about reading a review, a more detailed and elaborated description for example. In the consideration phase, it reinforces the idea of wanting to buy the product and in the critical phase, which is the purchase phase, they can verify and verify that even if the product is a little more expensive on your website, if that were the case, the level of customer service is much higher than in other stores.
What you should NOT do on your blog
What we commented on at the beginning of this article, publish to publish. Open a blog because you have read that it influences positioning but you do not work on it. Nor is it worth copying and pasting the product sheets, but you must go further and work on a good review and opinion. You can even make tutorials and provide advice on how to use your products. Write about topics that are related to your products to provide extra value.
If you don’t have time to update your blog or generate content, we can help you create valuable, unique, and original content to enhance your online store. Contact our team of professionals to advise you on your project!
